At CWP they love wood. They love the color, the feel, the warmth and perhaps most of all the possibilities of wood. The goal of this project was to find a way to share that enthusiasm with visitors to their showroom… and of course to make the process of selecting and purchasing doors, stairs and trim easy and unintimidating.

The process begins at the entry with an area titled "The Story of Wood." This informational area introduces the unique value of wood - highlighting the variety of species, the unique character of wood as well as its environmental sustainability. Another component of this area is a 10' tall sculpture entitled "Loop" (a giant hammer with a looped wood handle). The message - prepare to think about familiar things in new ways.

The showroom is then split by a generous sky-lit walkway lined with inspirational installations (front doors on one side, interior vignettes on the other). Beyond this primary aisle are located carefully orchestrated wall panels intended to aid customers in the decision making process. Profiles are shown full size and in white (to help keep the focus on the shapes). Another panel shows the many available species. Another focuses on finishes. All of this is the result of a carefully considered planning process intended to understand the vast capabilities of CWP as well as the needs of their many customers.

Backing up the 15,000 square foot showroom is a state-of-the-art manufacturing facility - over 100,000 square feet of it. Designed in conjunction with M-Engineering, the plant includes a rough and finish mill, a finishing area, and lots and lots of dust collection equipment.